Your superpower is in your story and unique experiences, and as a founder, you have the opportunity to help others live better lives because of your willingness to share it through the business that you’ve created to solve their problems.
Let me introduce you to a client! She came to us with a growing side hustle but felt trapped by the constraints of her day job. She was gaining new clients, but not at the pace needed to make her business a full-time reality. She loved parts of her job, but it never allowed her to fully express her true self, showcase her gifts, or give her clients everything she had to offer.
She had tasted the freedom of entrepreneurship but didn’t know how to fully embrace it and then she called me!
I recognized her problem immediately. While she was extremely competent in her field, she was unknown to the people that mattered to her. She was in the period of her business where people were coming to her because her reputation preceded her, some people we talking and sending clients in but eventually, if we’re not careful to keep the moment going and growing, that pipeline can slow to a trickle.
We started by uncovering the heart of her brand—the core essence that would anchor her business no matter who the audience was or what medium she was using. As someone leaving an organization, she was stuck with their tone and rhetoric in mind – she knew how to project them but didn’t yet know how to uncover and own her own voice and value. Together, we defined her brand’s mission, vision, and values which allowed her to stay true to herself while, outlining her why, what, and how so she was always clear on how her business should interact with the world in a way that was authentic to her, also resonating deeply with her ideal clients. Her brand personality—a no-nonsense, quick-witted expert who is as honest as she is knowledgeable—began to shine through in every interaction.
With a clear mission and a deep understanding of her audience, we were able to position her brand in a way that not only spoke to the individuals and families she served but also established her as the go-to expert in her field. We identified where her audience was looking for solutions and ensured her brand voice was there, cutting through the noise with clarity and authority.
To amplify her presence, we strategically planned to place her insights and expertise in the very publications her audience was already reading using language that they were accustomed to while introducing the concepts that her business specialized in. This built her credibility and drew more people to her own content, where they found a wealth of knowledge that solidified her reputation as a trusted authority.
The results were transformative. She didn’t just leave her day job—she built a thriving, profitable business, hired a team that truly aligned with her values, and was even able to comfortably elevate her lifestyle with a new home, car, and puppy. But perhaps most importantly (next to the puppy, of course), she created a brand strong enough to become an asset in itself—one that she could leverage for future opportunities, including the eventual sale of her business.
Our goal was not just to build a brand but to build a lifestyle of integrity where her unique ability and inner voice matched the presence that she was projecting allowing us to create and find the alignment that made her desirable for the right audience and employees – the people that she loved to work with. We’re here to help solidify assets to build a legacy. Let us guide you in uncovering the essence of your brand, so you can connect authentically with your audience, grow with confidence, and create something that’s not just successful, but truly unstoppable.
