Yenory Pouncil is on a mission to redefine leadership—not as a title, but as a way of being. As a 4th Generation Garifuna High Priestess, self-trust catalyst, and founder of a self-improvement platform for women leaders – The Self-Trust Company – she is showing the world that power isn’t something you earn—it’s something you remember. Through her work, she helps high-achieving women build self-trust, navigate their careers with clarity, and cultivate deeply fulfilling relationships with themselves and others.
Her partnerships with brands like Pinterest, We All Grow Latina, and The American Heart Association, along with media features in HuffPost, Women’s Health Mag, and ABC News, prove that the demand for authentic, trust-driven leadership is greater than ever. But how did she get here? How does a corporate communications leader become a spiritual architect of self-trust and leadership? This is how it happens.
About the Founder
Yenory Pouncil’s story is one of cultural legacy, self-discovery, and bold reinvention. Her background in corporate communications gave her the strategic foundation to lead at the highest levels, but it was her Garifuna heritage and spiritual calling that ultimately defined her unique leadership philosophy. As an Afro-Latina, she merges ancestral wisdom with modern leadership principles, helping women unlearn societal conditioning and step into the fullest expression of their power.
More than a coach, she is a guide, a healer, and a strategist, providing a roadmap for women who want more than success—they want sovereignty over their lives and decisions, in the truest sense: the ability to lead with clarity, conviction, and inner trust.
Who Are the People?
Yenory doesn’t just attract clients—she attracts a movement. The women she serves are high-achievers, corporate veterans, entrepreneurs, and leaders who, despite their success, feel a disconnect between their external achievements and their internal truth.
They are perfectionists turned pathfinders, women who are ready to reclaim their voices, rebuild their confidence, and realign with their purpose. They’re tired of playing the game by rules that don’t serve them, and Yenory is the one who helps them rewrite those rules.
The Audience
Yenory’s audience is made up of women who are navigating the intersection of ambition, identity, and fulfillment. These women have built impressive careers but are realizing that external validation isn’t enough. They want to lead with self-trust, make empowered decisions, and create success on their own terms.
They are corporate leaders transitioning into entrepreneurship, executives seeking deeper purpose, and women breaking free from cycles of self-doubt.
Key Phrases
- Self-Trust Catalyst – The role Yenory plays in helping women reconnect with their inner knowing.
- The Get Unstuck Coaching Program – Her signature methodology for guiding women through emotional and professional transitions.
- Self-Mastery Through Ancestral Wisdom – The bridge between her cultural heritage and her coaching framework.
- Inner Authority Leadership – A redefined concept of leading with conviction and clarity from within.
The Differentiator – What Are They Really Selling?
Yenory isn’t selling coaching—she’s selling liberation.
She helps women replace hesitation with certainty, replace doubt with trust, and replace burnout with alignment. While most leadership coaches focus on skills and strategies, Yenory focuses on rewiring the internal foundation that makes those strategies work. She teaches that self-trust is the most valuable leadership skill of all.
How Does It Make Money?
Yenory monetizes her expertise through coaching, corporate partnerships, speaking engagements, and leadership development programs. Her self-improvement platform collaborates with major brands to bring self-trust and authentic leadership training into professional spaces.
Her business model includes:
- 1:1 coaching for high-achieving women seeking transformation.
- Corporate training and DEI consulting focused on self-trust in leadership.
- Speaking engagements at conferences, corporate events, and leadership summits.
- Digital content and courses that provide scalable access to her methodologies.
Why Do I Love This Brand, and What Do I See for It in the Future? (Category Design)
I love Yenory Pouncil’s brand because it fills a gap that most leadership coaching misses—the need for inner mastery before external success. So many leadership models focus on external validation, performance metrics, and hustle-driven achievement. But Yenory is creating a new category:
Rooted Alignment Leadership
Rooted Alignment Leadership is about true sovereignty – leading from within, rooted in self-trust, conviction, and alignment. It’s about choosing fulfillment over fear, conviction over conformity, and power over permission.
Rather than competing with traditional leadership coaching, Yenory is carving out a new space where self-trust and ancestral wisdom become non-negotiable pillars of success. She’s not just training leaders—she’s birthing a movement of women who lead without apology, without hesitation, and without needing permission.
The Future of Yenory Pouncil’s Brand
I see her evolving into:
- The go-to authority on self-trust in leadership—speaking on global stages about the power of rooted alignment leadership.
- A thought leader shaping the self-improvement industry—building a methodology that becomes widely recognized and adopted.
- A movement builder—growing her platform into a self-trust institute or membership that equips women leaders worldwide.
The world doesn’t need more leaders who perform for power. It needs more leaders who trust themselves enough to claim it. And that’s exactly what Yenory Pouncil is here to do.
