Founded in 2021, Hervival® is a company dedicated to helping women of color journey through continued holistic wellness. By blending modern wellness practices with cultural responsiveness, Hervival ensures that each woman can prioritize self-care, mindfulness, and gut health as fundamental aspects of her daily life. The company recognizes that the success that so many are trying to attain is not just on the other side of tactics and strategies for business but also the foundational principles of being good to yourself, even when others have not seen the value of being good to you. Marginalized groups often operate in a society that doesn’t understand them and their needs, and it can be stressful, but the experience of stress does not stop the need to make money and operate as a member of society – whether at work or in general. The experiences of exclusion and general stress of creating a work-life balance are very real, so Hervival is here to acknowledge this and help the women in its community not only to survive but to thrive. One of the things that stands out in the work is that the strategies for care are easy to adopt. As the audience is busy women, the idea of changing habits for the sake of self-care can seem nearly impossible, but making it a simple part of their routine that can increase with time and capacity makes this an amazing business model – when you are ready for more, more is available to you. Also, the focus on gut health is huge. While many other self-care companies consider spirituality and the wider idea of nutrition, this one is specific in that it focuses on encouraging practices to create a healthy microbiome. We’re always told to trust our gut, but Lauren and Hervival want to make sure that our guts can trust us, too!
About the Founder:
Lauren LC Wells, known as the Gut Health Bestie™, is the heart behind Hervival®. With a background in Rehabilitation Services and over 20 years in wellness and healthcare, Lauren has devoted her career to promoting gut health, nutrition, and mindfulness. Her expertise helps women cultivate a balanced lifestyle, emphasizing sustainable and holistic practices for long-term well-being.
The Audience:
Hervival is crafted for executive and entrepreneurial women of color, who face the dual challenges of high-stress professional environments and personal wellness. The company offers these women tools and resources to manage stress effectively and embrace a healthy, balanced life with specific, culturally responsive tools to enhance their overall well-being and productivity.
Key Phrases and Group Names:
- Holistic wellness for women of color
- Cultural responsiveness in health
- Sustainable self-care practices
- Empowerment through wellness
- Mindfulness and gut health integration
The Differentiator – What are they really selling?
Beyond wellness products and services, Hervival sells a cultural understanding in addressing the unique challenges around care and health and creating a life that feels good from the inside out. Many facets of self-care are addressed, but focusing on gut health is a big deal here. In communities of color, imbalanced diets often lead to diseases, illness, and the inability to process foods properly, which leads to an inability to process thoughts properly as well. There is a connection between the gut and the central nervous system, and when either of these are thrown off, they affect each other, creating a deep imbalance in the body – it’s hard to regulate and rewire a nervous system that is being informed by an inflamed or otherwise diseased gut. They offer a holistic approach that includes mental, physical, and spiritual health, fostering a supportive community for personal growth and empowerment.
How does it make money?
Hervival generates revenue through its mobile app, corporate wellness programs, coaching services, and a line of wellness products. They also collaborate with corporations to integrate wellness resources into the workplace, particularly for marginalized groups.
Why do I love this brand, and what do I see for it in the future?
I admire Hervival for its commitment to inclusivity and holistic health encouragement for women of color, not just from the perspective of emotional and spiritual practices, but from the flora (this is a gut joke….I’m sorry) to the ceiling. In the future, I see Hervival becoming a global leader in culturally responsive wellness, expanding its influence and helping more women achieve holistic well-being.
Check her and Hervival out here: https://hervival.co/
