Shayla Locklear is not your average coach; she is here to help you live in alignment with your new wealth frequency as a leading authority in Wealth Psychology and High-Performance Coaching for ultra-high-net-worth individuals (UHNWI), families, and executives. As the founder of ShaylaUnlmtd, The Unlmtd Agency, and Unlmtd Brands LLC—a trifecta of luxury brands redefining the landscape of elite coaching and transformational leadership. As a consigliere, Shayla works with those who have achieved remarkable success and affluence, guiding them through the non-financial challenges that accompany wealth. Her mission is to harmonize their aspirations with the purposeful use of their resources, ensuring that their wealth aligns with their deeper values and vision. Shayla’s approach is comprehensive, holistic, and transformative, offering unparalleled support to the 1% within the 1%. Through her work, she provides a safe space for the ultra-successful to confront and overcome the hidden psychological costs of wealth.
About the Founder:
Shayla’s journey into the realm of wealth psychology began with her own exploration of the hidden psychological costs of affluence. A lifelong student of human psychology, behavior, emotional intelligence, and spirituality, Sheb realized that those at the highest levels of success often face unseen struggles—anxiety, depression, isolation, addiction, and identity crises that are rarely addressed or even acknowledged. With over ten years of experience supporting thousands of clients worldwide, Shayla has honed her expertise in Wealth Psychology, Family Governance, Succession Consulting, and Next-Gen Coaching. Her philosophy is simple: transformation is not where we end; it’s where we begin, and the most potent transformation starts at the top.
Who Are the People:
Shayla’s clients are the ultra-elite: the 1% within the 1%, including Wealth Creators, Inheritors, Royalty, C-Suite Executives, Champion Athletes, and Business Magnates. These individuals, despite their immense success, often grapple with the pressures to perform, societal expectations, complex family dynamics, and the isolation that can accompany extreme affluence. They seek Shayla’s guidance to navigate the emotional and psychological complexities of their wealth, to enrich their relationships with money, success, and affluence, and to find harmony and purpose beyond financial gain.
Key Phrases & Signature Offering:
- Phrases: “Wealth Psychology,” “High Performance,” “Consigliere,” “Next-Gen Coaching,” “Luxury Consulting,” “Emotional Resilience,” “Mental Clarity.”
- Signature Offerings: Shayla provides private coaching, family governance consulting, succession planning, and leads intimate masterminds and wealth retreats. She often emphasizes the importance of addressing the mental health crisis among the ultra-wealthy, offering support that affirms their intrinsic worth and humanity.
The Differentiator:
Shayla Locklear doesn’t just compete with other coaches; she confronts the philosophical and emotional battles that her ultra-wealthy clients face—battles against societal misconceptions, internal isolation, and the psychological toll of affluence. She challenges the notion that wealth immunizes one from hardship or that the ultra-successful are undeserving of compassion.
What sets Shayla apart is her ability to address the emotional and psychological nuances of extreme wealth, an area often neglected by society and even by professionals meant to support these individuals. In her poignant piece, “The Mental Health Crisis No One Talks About Amongst the Ultra-Wealthy,” Shayla sheds light on the unseen struggles of her clients—anxiety, depression, addiction—that afflict the ultra-successful. She provides a sanctuary where they can simply be human, free from judgment and societal biases. Shayla’s role as a Consigliere involves deep psychological insight, high-performance strategies, and spiritual alignment, guiding her clients to build resilience, mental clarity, and a purposeful legacy. Her holistic and integrative approach fosters overall well-being, allowing her clients to harmonize their internal aspirations with their external realities.
How Does It Make Money:
Shayla’s business model is centered around providing bespoke services to UHNWI and families. This includes Wealth Psychology & High-Performance Coaching, Family Governance Consulting, Succession Planning, and Next-Gen Coaching. She offers private, high-touch coaching sessions, intimate masterminds, and exclusive wealth retreats designed to address the unique challenges of her clientele. Shayla also engages in global speaking engagements, sharing her expertise on wealth dynamics, mental health, and leadership development. Through her services, she assists her clients in mastering their relationship with wealth at the deepest level, ensuring their financial success is matched by emotional fulfillment.
Why I Love the Brand & What I See for the Future:
What resonates deeply with me about Shayla’s brand is her unwavering commitment to addressing the unseen struggles of the ultra-wealthy with empathy and authenticity. She dismantles societal misconceptions that wealth equates to unending happiness or that the affluent are immune to pain. She offers her clients something rare: the space to be seen and heard without judgment, to navigate their complexities with dignity and support. Her focus on harmonizing wealth with well-being, and her dedication to affirming the intrinsic worth of each individual, sets her apart in a field where such depth is uncommon. Her work is transformative, not just for her clients, but for the broader conversation about wealth and humanity.
Shayla Locklear is uniquely positioned to pioneer an entirely new category in the intersection of wealth psychology, high-performance coaching, and legacy design for the ultra-wealthy. As a consigliere to the 1% within the 1%, she is not just offering a service—she is defining a movement that reframes the conversation around affluence and emotional well-being.
Her category should be called “Elite Wealth Psychology & Legacy Mastery” a specialized field that merges deep psychological insight with high-performance strategies and generational impact. This category would position her as the go-to authority for those seeking to master not just their financial legacy, but also their emotional, relational, and philosophical legacy.
As she continues to illuminate the hidden struggles of the ultra-affluent, Shayla’s influence is likely to catalyze systemic change in how wealth, mental health, and human fulfillment are understood. I see her expanding into high-net-worth family enterprises, forming strategic partnerships with luxury brands, private banks, and multi-family offices to integrate wealth psychology into their services. Her exclusive retreats could evolve into invite-only Legacy Summits, where the world’s most powerful individuals come to recalibrate their vision, align their wealth with purpose, and create generational change.
Shayla Locklear is not just leading a conversation—she is redefining what it truly means to be successful at the highest levels.
