You do great work. As a small business owner, your focus on delivering quality and serving your clients is commendable. But if you have a mission in your heart and a desire to create a movement that leaves a legacy, it’s time to expand your vision. Playing bigger doesn’t mean abandoning your roots or your values—it means positioning yourself for greater opportunities, more credibility, and larger cash flow to fuel your mission. Bigger is in your future, but it must be done strategically.
It’s easy to stay in your comfort zone, focused on the work itself. But if you want to build a legacy and a life that doesn’t revolve solely around your business, you need to start looking for opportunities to grow strategically. Bigger opportunities mean bigger impact, not just for your bottom line but for the movement you’re building.
This isn’t about doing more work; it’s about leveraging your existing work, experiences, and expertise to reach new heights. It’s about stepping onto bigger stages, entering larger ecosystems, and claiming the credibility that positions you as the go-to authority in your field.
What Playing Bigger Looks Like:
Here are some key ways to start playing bigger:
- Find Bigger Opportunities:
- Seek partnerships that amplify your reach and resources.
- Look for stages—both literal and metaphorical—where your voice can make an impact.
- Pitch yourself for bigger projects, clients, or collaborations.
- Leverage Your Experiences for Greater Pay:
- Package your expertise into premium offerings, like high-ticket products or services.
- Use your track record to justify higher rates and attract clients who value quality over quantity.
- Enter a Larger Ecosystem:
- Identify new markets, categories, or industries where your skills and products can make a difference.
- Expand your network to include influencers, decision-makers, and organizations aligned with your mission.
- Get Better Press and Recognition:
- Position yourself for awards and accolades that add credibility to your brand.
- Proactively pitch your story to media outlets, focusing on how your work aligns with your mission and creates impact.
Long story, short:
Playing bigger isn’t just about growing your business; it’s about creating the bandwidth to live a full and balanced life. When your business operates on a larger scale, you can:
- Delegate more effectively, freeing up your time for what matters most.
- Fund initiatives and projects that align with your mission.
- Build a sustainable legacy that impacts others long after you’re done working.
Your Action Steps:
- Audit Your Current Position:
- Take stock of your achievements, strengths, and opportunities for growth. Ask yourself: What’s working, and where can I go bigger?
- Set a Bold Goal:
- Identify one area where you can level up, whether it’s through a bigger client, a new product, or an expanded market.
- Build Your Strategy:
- Outline the steps needed to achieve this goal. Consider who you need to partner with, what resources you’ll require, and how you’ll measure success.
- Take Awkward Action:
- Start small but think big. Send the email, make the pitch, or apply for the award—momentum builds as you take those first steps – even the steps feel uncomfortable
Bigger opportunities, greater credibility, and more cash flow are not out of reach for you. They’re the next steps in building the legacy and movement you’ve been dreaming about. By approaching growth strategically, you can expand your business while still living a life that’s aligned with your values and priorities. The future is bigger—and it’s waiting for you to claim it.
Ready to elevate your business for Less Hustle and More Wholeness? Schedule your Free Brand Breakthrough chat!
